Staffordshire Destination Management Partnership, also known as "Destination Staffordshire", is a public and private sector partnership, charged with the task of developing and promoting the Staffordshire visitor economy. This role covers not only marketing to potential visitors outside the County, but also to local residents to encourage them to use attractions, restaurants, accommodation providers and the retail opportunities on their doorstep. The objectives of this work, and other activities designed to improve the quality of the visitor experience in the County, are to increase the number of people using Staffordshire's tourism businesses and encourage them to spend more during their visits.
